#24: Copywriting Her Own Words
With merchandising becoming a lucrative industry, there’s always a risk of unauthorized sellers capitalizing on Taylor Swift’s popularity by slapping random phrases onto shirts and selling them as official merchandise. To safeguard her brand, Swift took proactive measures by copyrighting key phrases from her music, such as “Party Like It’s 1989,” “This Sick Beat,” and “Can Show You Incredible Things.”
This strategic move not only reinforces Swift’s commitment to maintaining control over her intellectual property but also underscores her dedication to delivering meaningful and authentic experiences to her fanbase.