Rayban Sales Success
In the cult classic Risky Business, Tom Cruise’s character famously sported a pair of sleek Ray-Ban sunglasses, effortlessly exuding coolness and confidence. Yet, his eyewear wasn’t just a fashion accessory—it became a cultural phenomenon.
Following the film’s release in 1983, sales of the exact Ray-Ban design donned by Cruise skyrocketed by a staggering 40%. This surge in demand underscored the undeniable influence of Cruise’s character and the enduring legacy of his style on the fabric of popular culture.