#24: Frito-Lay Wow! Chips (1998)
What could be better than fat-free potato chips? Am I right? When Frito-Lay introduced this product, they thought the everyday consumer might feel the same way. But what started out as a great idea swiftly became a big business blunder.

provided by constative.com
Seeing as we are obsessed with the idea of diet culture in society, people quickly became swept up in the idea of fat-free potato chips. While sales reached more than $400 million in the first year, things quickly went south as it was revealed the product contained “olestra,” which is responsible for abdominal cramps and horrible bowel movements.