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Creative Billboard Ads That Are Too Distracting

April 2, 2017 by Rebecca Rand

DHL

This billboard is literally what the phrase thinking outside the box means, mostly because it literally features a billboard coming out of a huge box. What DHL knows best is boxes, and so it’s only natural that they include a box in their marketing strategy. However, instead of putting a picture of boxes or a friendly delivery guy holding the boxes and smiling, they did this.

This an eye-catching billboard, because how often do you see a sign coming out of a box on the roadside? Thinking outside the box was always a key factor in advertising (that’s something we’ve learned from Mad Men), and the beauty of marketing is that there’s more than one right way to do things.

Filed Under: Facts File, Lifestyle Tagged With: desktop, gm, infiniteScroll

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