The year of #Keke
This year it seems you could not open Instagram or Facebook without seeing your friends and family doing the “Keke” challenge. How did it all start? Drake’s song “In My Feelings,” premiered this year and quickly became an infectious hit, inspiring Instagram comedian Shiggy to create the dance and call it “The Keke Challenge.”
Celebrities take the challenge
Celebrities like Ciara, Will Smith, lala, Lil Jon and thousands of others posted their own videos of the dance to Instagram using the hashtag #inmyfeelingschallenge. We have not seen a viral challenge quite like this one since the ice bucket challenge, and we’re loving it!