#30: How Wagon Train Paved the Way for Color TV Adoption
Wagon Train wasn’t just a captivating Western drama; it served a bigger purpose by boosting color TV set sales. Ever wonder how an Old West show contributed to advancing a then-novel technology?
provided by constative.com
The tactic was straightforward. Initially in monochrome, Wagon Train’s fifth season dazzled in color, thanks to NBC’s strategy to push RCA’s new color TVs. This marked a clever use of media influence to drive technological uptake.