Innocent Ujah Idibia aka 2Face is a Benue state born musician who started his music career with the Plantashun Boyz group in year 2000 and the group later broke up in 2004 after two successful albums. 2Face is a respected musician in Nigeria music industry because of his humbleness and of course his legendary status, he has performed in many local and international shows, collaboration with other artistes and endorsement deals from top companies. Tu Face current net worth stands at $22.5 million.
2Face biggest hit song is “African Queen” which was used in the soundtrack for the film Phat Girlz which was produced by OJB jezreel. He is the CEO of Hypertek Entertainment home to Dammy Krane and legendary highlife musician Sir Victor Uwaifo.
2Face Endorsements Deals
Guinness – 2Face signed a contract deal with Guinness in the year 2005. The company signed him then to be their ambassador for Guinness extra smooth, the deal that worth fifteen million naira.
Airtel – Telecommunication company Airtel signed 2face in 2010 a deal that worth 20m and he renewed his contract with the company alongside other celebrities in 2015 which would see the deal worth double. He his also associated with Haven Homes and Hennessy.
2Face Shows And Albums
2Face is a regular performer at the Star Trek Musical Concert, has six albums to his credit with 10 million CDs sold out over the years. 2Face charges between 3m – 5m per show .
2Face Business Side
2Face is the CEO of Hypertek Entertainment where Dammy Krane and legendary high life musician Sir Victor Uwaifo is currently signed to. 2Face get some percentage from his artistes sponsorship deals, show fees and from every sales of song produced under the record label. 2face makes extra money from Itunes, Spinlet, Youtube and Ring Back Tune(RBT)
The 40 year old Musicians owns the Rumor nightclub in Lagos, with 2 outlets, one in Festac and the other in Ikeja GRA making him more money with a total net worth of $22.5 million.