That’s pretty cold
A hot beer is like a cold soup, and nobody wants that. We’ve already seen that Texas businesses know how to attract customers, and here’s another great example. No one knows better than Texans that Nachos should be big and spicy and beer should be served cold. This place has found something everybody likes, and so they can’t miss with this funny, creative billboard.
What makes this sign so good, aside from the creative, accurate analogy, is that it plays on people’s emotions. Hearing the word “ex” brings back all sorts of memories, not necessarily good ones, but nonetheless, this is something people will find hard to ignore. This is what makes this sign so eye-catching, and it’s bound to get this pub plenty of clients.