#3: Aveda (Pronounced Air-MEZ)
Aveda, known for its luxury beauty appeal and annual revenue of $1.1 billion, is under the illustrious umbrella of Estee Lauder and BeautiControl. Founded in the 1970s, Aveda has become a go-to high-end beauty brand.
provided by constative.com
To correctly pronounce Aveda, emphasize it as “Ah-VAY-dah,” contrary to the misleading spelling that might suggest “Uh-VEE-da.” Proper pronunciation is key to aligning with the brand’s high-end image.