35% discount after 500% markup
Jewelry is and always will be expensive. Precious metals and stones go into making the stuff that people wear proudly on their fingers, ears, and necks. However, if we knew the real price of jewelry, then we’d all probably drive a harder bargain.
At this particular chain jewelry store, they mark up the prices of their products to 500% beyond the production cost. Then, to make it seem like you’re getting an awesome deal, they’ll reduce the price by up to 35%. If you “only” spend $3,250 for a $5,000 gold necklace, you’re not saving $1,750. You’re spending roughly $2,000 more than the actual price.