#25: Minimalism of the 1990s
Before we discuss how minimalism became popular in the 1990s, can we take a second to appreciate this paparazzi photo of Jennifer Aniston? She is rocking the quintessential 90s minimalist look in her simple denim jeans and a chic black T-shirt. Oh, yeah, and Brad Pitt is there, too—in a matching ensemble, no less.
Minimalism rose in popularity in the 1990s as a reaction to the decadent fabrics and loud colors of the 1980s. People started gravitating toward muted colors, simple silhouettes, and basic cuts for their clothing. Many of the principles of 90s minimalism still ring true, with simple slip dresses, high-waisted denim, and laid-back fits being popular choices for It girls.