What do celebs do to make money? Well, some do their own things like running a business, acting, music, and other career avenues that make direct money. But plenty of celebs make money through other companies paying them for endorsements or sponsorships. And many of us don’t really know how it works. So, let’s get inside the world of celebrity endorsements and brand deals.
What Are Brand Deals and Endorsements?
Brand deals and endorsements refer to when a business or brand makes a contract deal with a celebrity, or any other business or individual for that matter, that involves the business getting publicity in exchange for some form of payment. Most celebrity brand deals involve talking about or trying the business’s products in exchange for a payment.
Payments may be free products or items, experiences, and just plain money as well. Many businesses do free products in exchange for publicity and reviews online so that the celebrity or individual can speak honestly about the product and get the business even more likelihood of gaining revenue and traffic from the interaction.
It ends up being a fairly equal gain in most situations. The celebrity gets their payment, businesses get more advertising and often more revenue from people purchasing based off of this publicity, and everyone is happy. Sometimes celebrities even make longer term contracts or partnerships with brands they like for better profit.
What Types of Things Do Celebs Do for Brand Deals?
The actual outcome of a celebrity endorsement or brand deal differs per brand and situation. Sometimes it’s a post online on social media, sometimes it’s a review, sometimes it’s something else altogether. When the brand and celebrity discuss terms this is usually laid out. Higher paying deals include being a part of brand advertisements or ambassador teams.
Why Do Celebs Do Them?
But why would someone so famous bother will all of this? Celebrities actually have a lot to gain from brand deals, especially the larger the celeb gets in popularity. Brand deals can pay a lot of money, and sometimes give celebs some really cool products they actually enjoy using. It also helps celebs continue growing in reach from doing these things which benefits them too.
Top Paying Celebrity Deals
What are some of the highest paying examples of this? Since prices are all over, let’s talk the biggest deals. George Foreman was paid over one hundred million from his deal with Foreman Grills. David Beckham made similar amounts partnering with Adidas. Sofia Vergara has made millions with her various brand deals and endorsements. The list goes on!
The more you know! This is a huge avenue of income for celebrities and for businesses when it comes to the world of media and celeb power over the market. Paying famous folk to be a part of a brand’s business plan ends up making a lot of money for both parties in most cases, which is why it’s so popular and continues to be prevalent in our world. Learning about it helps keep you in the loop, and it’s certainly some interesting info to think about when you see these instances.