YES! He has arrived! Salt Bae, our much-loved mascot, has arrived! After a picture of Nusret Gökçe sprinkling salt on a plate went viral on the internet, the Turkish chef became well-known around the world. The difference between Salt Bae and the rest of us is that she did it with style and panache.
Nusret Gökçe’s professional and personal brand benefited from Salt Bae’s meteoric rise to fame. As seen by his more than 38 million Instagram followers, he is still salting like a champ. Impressive! Now an owner of a restaurant but it’s clear that the fame only lasted a short period for this person.