i.am+, is the technology startup created by entertainer will.i.am. The rapper, producer, and DJ is famous for his multi-platinum hip-hop group Black Eyed Peas. will.i.am knows about landing deals with firms such as Intel—which in 2011 named him director of creative innovation, and Coca-Cola, his partner in Ekocycle, a brand for sustainable goods. He’s also a founding shareholder in Beats Electronics, creators of the popular Beats by Dre headphones brand. will.i.am has raised $117 million recently as he focuses his company on customer support chatbot.