Yo Adrian, We Did It
We found this image on Rocky, and even though it’s edited, the picture still very much captures the reality of Black Friday shoppers. From the blood to eyes swollen from pepper spray to that undefinable sense of success and emotional damage – these are all things that people experience when they go out shopping on Black Friday.

It’s humorous to watch people get so wrapped up in a bargain that they’ll fight tooth and nail over it, but at the end of the day, it’s just sad.