Size Matters
When purchasing spices at the market, you usually opt for convenience rather than something that will make your life more difficult. When consumers are in the spices section, the age-old problem of deciding whether to buy a bag of pepper or a pepper shaker perplexes them.
Imagine your astonishment when you discovered that the pepper shaker you planned to purchase was too little for the pepper inside. You’d have to unscrew the lid and do what you were trying to avoid by buying a shaker in the first place every time you wanted to use the pepper.