Shots fired!
The best kind of marketing doesn’t just promote your business, but it also ensures that everybody knows how bad your competitors are. Volvo, a Sweden-based car manufacturer, is letting everyone know how boring German “techno” is by giving them a chance to choose Swedish “metal.”
As we all know, Swedes are known for making some of the most hardcore metal music, while Germans pump techno music at their nightclubs. We don’t know about you, but we’d rather listen to black metal over the repetitive dum-dee-dee-dum over techno music any day of the week. However, when looking at each country’s cars… Sorry, Volvo, but nothing beats German craftsmanship.