A yearning for fair skin
Remember how we said that the beauty standards in South Korea are different from here? Apart from pointy ears, something else that every South Korean strives for is fair skin. All of their skincare products are made to “brighten” a person’s skin.
So, you can pretty much guess that tanning salons and are pretty much nonexistent in South Korea. The good news is that you don’t have to count to five Mississippi-ly to get your spray-on tan just right. However, some people will go to extraordinary lengths to achieve the skin complexion of K-Pop stars, including bleaching their skin in questionable facilities.