Sorry you wouldn’t be able to buy this! Okay, still insist you want to buy this Ferrari? You’ll have to get an invite.
NBCNews – Ferrari just got even more exclusive. The Italian luxury automaker is gearing up to start production on its invite-only supercar known as the Ferrari Sergio, and only six people will be able to get their hands on one. The concept car, unveiled at the 2013 Geneva Motor Show, was designed in collaboration with Italian firm Pininfarina, and each model is expected to sell for millions, though Ferrari would not disclose an exact price.
But if you wanted to be one of the lucky six, you’re too late as Ferrari has already pre-sold all the Sergio cars. Long-standing Ferrari clients are the only ones who got the invites. A spokesperson from the automaker told CNBC the final orders are being confirmed and production will start “shortly,” with the aim of delivering the final product to clients next year.
The Ferrari automaker also offers a “one-off” program where rich car collectors can buy a completely original car that they help design themselves. Each car costs millions.
“It’s as far removed from mass production as you can get,” said a Ferrari spokesperson.
Ferrari has only created about a dozen of these bespoke cars since the “one-off” program launched a few years ago, but it said the program is gaining traction, which could be helping the company’s bottom line.
Ferrari reported record revenue in the first six months of this year, up nearly 15% compared to the same period in the previous year, even as it sold fewer cars. Profits for the period also rose by 10%.