Your business cards is often the first business impression you make. People can disregard or take your business very seriously because of the impression your business cards creates. Since handing out a business card is often the first impression people take of your business, you need to get it right. If you are desirous of making that first business impression with your [...]
How To Build Brand Equity For Your Business Organization
The value derived from a brand due to the name attached to it, is called- Brand Equity. Marketing industries use it as an advantage over the generics. The belief is that people are inclined to buy well known products more than less known ones. Therefore, companies create, and put high value on brands. It involves making a logo that will distinguish it from others, a slogan [...]
How To Choose Your Business Name
The name of your business is the very first aspect of the business most people will come in contact with. Many people will often meet your business name before meeting the business itself. It is also what will accompany the business for as long as it lives and even after it dies. Thus, in choosing a name for your business, it is important that you give it all the importance it [...]