Almost anybody in the world has at least one social media account or app, and most have multiple. If you don’t, you at least know what we’re talking about when we refer to social media and its many facets. From celebrities to everyday individuals and everyone in between, social media took the world by storm in modern times. It connects us in many ways and creates issues at times for our mental health from overindulgence. But what is most popular? Let’s answer your question: what’s the most used social media platform? And talk about the runner ups.
Before we get into it, let’s talk about what this data is based on. This is talking about the whole world, not just national or regional statistics for each platform. It also refers to generally number of users registered or using this platform. Not necessarily how many interact with the social media in mind each day, or factoring in age of the platform either.
Each social media outlet has its own demographics and popularity in certain regions more than others. But the overall statistics can at least give us information on what are the most popular social media platforms and where that ranks them for use by people in the world. This information is often used by businesses and marketing strategists as well.
Number One: Facebook
And the most used social media platform in terms of numbers of registered users is…Facebook! This social media has been in existence for many years and it has plenty of folk of multiple generations and age groups using it. The interactivity is often used for marketing, connecting with friends and loved ones, and more.
Facebook has over 2 billion active users each month, on average. That’s truly insane when you think about how large of a portion of the world’s population that number really is. It often tends to be more popular with the demographic of older age groups like the “boomer” generation, but some younger folk still use it. We may see a shift as generations change prevalence.
Other Contenders
The other noteworthy contenders when it comes to top social media platforms in the world include things like YouTube, WhatsApp, Instagram, and TikTok. These are all unique in their available resources and abilities to connect as well as what you can do with it. Notably, Facebook likely comes in high because it combines the favorite aspects of all of these.
Honestly, each social media differs depending on whether you are talking about how quickly they grew in popularity, how many people are active on it daily, or just how many users exist on the platform. Each of these values changes what the top social media platforms are ever so slightly because of how time has changed each one. But, this list does tend to stay fairly consistent for now. And now you know what is most popular! Maybe you have one or more of these most popular social media platforms in the world.