Why These Musicians Refused to Sell Their Songs to Advertisers

The quiet around her catalog has always been part of its power. Kate Bush does not behave like an artist eager to place every song wherever it can earn a fee, which is why the approval of “Running Up That Hill” for Stranger Things (2016) felt so special when the song returned to the charts in 2022. The show was not a product ad, but the larger lesson applies: she is selective, and that selectiveness has preserved the mystery around her work.