#43: Dr. Pepper’s Easter Marketing Triumph, 1960s
In the 1960s, Dr. Pepper was not just another soda on grocery shelves; it was a powerhouse, climbing its way up since the early 1900s to challenge giants like Coca-Cola and Pepsi, which eventually acquired it.

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The 1960s were pivotal for Dr. Pepper. Engaging in numerous trademark lawsuits, especially against Coca-Cola, it introduced Diet Dr. Pepper in 1962. However, its initial sales were disappointing, as the public mistakenly thought it was intended only for diabetics.