#35: Publix’s Expansive Aisles and Private-Label Introduction, 1950s
During the 1950s, Publix emerged as a leading grocery chain in the South, noteworthy for rolling out its first private-label products. Consumers warmly received these in-house branded items, marking a significant milestone for the retailer.
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To increase customer visits, Publix launched an amusing advertisement, demonstrating the spaciousness of its aisles by driving a Fiat through the Lakeland, Florida store. This bold move effectively showcased the store’s ample shopping space.