Beating Blockbuster
Blockbuster, the video rental giant of the past, was truly a force to be reckoned with. At its peak, it had over 9000 stores worldwide and was raking in a cool $6 billion a year in revenue. But let’s be real; Blockbuster’s true measure of success was the number of late fees they collected.
I’m pretty sure they made more money off of those than they did from actual movie rentals. We’ve all been guilty of returning a movie a few days late! But it all came crashing down when they failed to adapt to the rise of streaming services. Then it was goodbye Blockbuster, hello Netflix.