Unless you’re living in the United States, you might not be familiar with Chola makeup. This is particularly popular with the Spanish-speaking population, and it involves winged eyeliner, thick lipstick, and more. Just imagine a Chicana-inspired take on the typical 20s and 30s flapper look, and you’ll have an idea of what Chola makeup is.
However, although this guy seems to hate it, there’s actually quite a loaded history associated with this style of makeup. According to the site Byrdie, Chola makeup is part of an identity that many women have created for themselves in America. So hating on this style is pretty unfair; it’s just a form of expression.