If you were around during the mid-to-late 2000s, then you’ll definitely remember the amount of fake tanning then went on. Almost every woman used it, but not everybody managed to do it well. Some women ended up looking pretty orange! However, you shouldn’t think that this is a trend that’s gone away.
In fact, reports from Grand View Research indicate that the fake tan industry was valued at $877 million internationally in 2021, with the expectation that it will continue to grow even more in the next few years. However, the way that people apply these tans is changing, with more opting to use gels instead of lotions.