40 Times People Tried and Failed at Their One Job

Public services need to make extra efforts today to ensure their messages reach all necessary populations. Not only has every society become multicultural and multilingual, with tens of languages to consider, but now even different age groups need translation.

With generations using ever more unique dialects, it is no longer enough for one version of English to communicate important announcements. Instead, each ten-year age bracket has its slang, codewords, and catchphrases, and only by adopting them can one hope to adequately get the message across.