FedEx Kinko
There’s nothing exciting about office products, and so marketing them might be a challenge. Good thing advertisers can recruit Guerilla Marketing strategies to their aid: Guerilla Marketing is a term that dates back to the eighties and refers to nontraditional marketing methods, where the products interact with their environment and the customers in unconventional ways.
In this case, the over-sized marker paints the sidewalk yellow and the correcting-fluid paints the crosswalk with white lines. It is very creative indeed, but it’s pretty straight forward, so much so, it almost makes us wonder how come no one came up with this idea earlier.