Prestige Omega
Usually, companies that are trying to sell cooking equipment show you all the delicious foods you can cook using their products, as if buying these products would somehow magically turn you into a chef. Not Prestige Omega, however, who did the opposite by putting up an empty frying pan.
What they’re trying to sell here is not the image of how good your cooking will be if you use this pan, but rather they take on a new focus, and tell you how strong their handles are. If you think about it, it’s a brilliant marketing strategy (not only thanks to the unconventional billboard), but think about how frustrating it is when your pot or pan’s handles become unstable after using it only a few times.