Bloom
You can’t smell it through the photo (who knows, maybe in the future we’ll be able to), but this Bloom billboard isn’t just enormous and tempting, it also smells like steak. People in the advertising world have started to realize that while size does matter, in order to create really enticing advertisements, they need to utilize all our senses.
Most advertisements addresses our sight, our hearing and sometimes our taste or touch, but almost no advertisements appeal to our olfactory system. That it, until Bloom in North Carolina came along with this billboard that’s meant to appeal to drivers passing by with this steak-scented billboard.