Calgary International Film Festival
It only makes sense that a billboard advertising a film festival would utilize the 3D technique. Advertisers know that stirring emotions is key for good advertising, and this is particularly relevant when advertising a film festival. The Calgary International Film Festival posted different versions of this sign, showing faces of different people sobbing, using an impressive 3D effect of tears.
With the slogan, “only the best films make it” (demonstrated by the emotion-filled image), the Calgary Film Festival announces loud and clear they will settle for nothing but the absolute best, and the best films deserve the best advertisements. If this doesn’t make people interested in the festival, I don’t know what will.