How Modern Culture Turned Everyday Moments Into Major Celebrations

Once, asking a close friend to be a bridesmaid could happen over coffee or during a telephone call. Now she may receive a beautifully arranged box before she ever hears the question. These “proposal” packages often contain a handwritten note alongside personalized glasses, candles, jewelry, cosmetics, photographs, small bottles of champagne, robes, or items tied to the eventual wedding theme. Social media and online wedding marketplaces have helped make the custom highly visible, with entire product categories devoted to “Will you be my bridesmaid?” gifts.