Apparently, the fitness part only starts when you enter the building. Outside of the studio, there’s no need to maintain a healthy lifestyle. Isn’t it strange that the fitness center is encouraging its customers to use the escalators rather than the stairs? We find it comical.
Fitness should be a lifestyle choice we make, and it starts form the smallest things – like taking the stairs instead of the elevator (or escalator). We’re not saying you’d get fit only from taking the steps and nothing else, but we should start somewhere. What kind of message are they sending their customers? Knowing your audience is a basic rule in advertising.