Gold
This person explains that they bought sticky notes that were trimmed with a nice golden frame because they thought they were pretty. Then when they took the notes home and started to write on them, they soon found out it was all a lie. The gold was only for the first note, the rest were plain.
So basically, the design we see here is made to cheat people, like most of the other products you see on this list. When will companies start just being honest about their products and not trying to find ways to trick people out of their money? We guess that day will never come.