Toy Profits Soaring
Star Wars became a huge hit and gathered many fans in a short amount of time. Aside from sci-fi fans, one of the audiences that the loved the film are the kids. Thus, having a marketing idea that attracts both the sci-fi fans and the kids will bring in great profit. That is why they really had a huge profit from making Star Wars toys alone.
From 1977 to 1978 alone, the Star Wars franchise has sold over $100 million worth of toys. Aside from toys, they also have an accumulative revenue of $2 billion in book sales, such as their comic book series and spin-off graphic novels. All in all, the licensing deal has granted the Star Wars franchise a total revenue of $1.3 billion, as well. Talk about hitting multiple birds with one stone.