Business Goes South
Trying to close a deal, you smile, put on your best outfit, carry a great attitude, and your service orientation is at its peak. When you spent with that client a good forty-five minutes, and you are still pushing to keep smiling while he asks the dumbest questions, which you already explained but are happy to go over again to make it super clear.
This client of yours is trying to squeeze all that you’ve got but is not really interested in making the purchase. Your closing opportunity is gone, and the smile on your face is right behind him. What you missed was probably trying to understand what issues and barriers your client had, and you were not able to listen to him because you were too busy thinking how I would impress him and convince him to buy. Better luck next time.