#7: OK Marketing
Debuting in 1993 before being discontinued in 1995, OK Soda was Coca-Cola’s attempt to capture the grungy Gen-X audience. It used artistic, neo-noir portraits on its soda cans, and the marketing was centered around apathy and negativity. It also combined Coca-Cola with a fruity taste. For many, the soda fits its name, being only OK.
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It’s seen as a time capsule of corporations trying to reach out to a younger audience rather than something that should be brought back. And thank goodness. Imagine OK Soda trying to appeal to Gen Z or Gen Alpha.