#19: Ben & Jerry’s — $12,000 Ice Cream Experiment
Two friends, Ben Cohen and Jerry Greenfield, took a $5 correspondence course on ice cream-making and opened a small shop in a renovated gas station. Their inventive flavors and social mission turned Ben & Jerry’s into a global brand that still champions fun and fairness in every scoop.

provided by constative.com
Its brand identity and delicious taste made Ben % Jerry’s a titan of the ice cream industry.
