Advertising agencies have learned a long time ago that beautiful women can sell any product, and they aren’t afraid to use this knowledge. It’s no secret that companies use beautiful women to market themselves, even if they have nothing to do with the actual product. Carl’s Jr. is notoriously known for using this marketing strategy.
In 2005, the fast food chain featured Paris Hilton in their new commercial, where she appeared eating a burger while washing a car and wearing a suspiciously revealing bikini. They brought Hilton back for another commercial in 2014, so the original one must’ve been a success. They’ve also used Kim Kardashian and supermodel Heidi Klum in their commercials, before she rose to fame.