Actor Tom Hiddleston is most widely known for his role as the antagonistic Loki in Marvel’s Thor films. In 2014, Jaguar chose him for their commercial for precisely this reason; they wanted to try a new approach, where instead of presenting their car like the batmobile, they’d present it as the ultimate villain’s car.
Tom Hiddleston has plenty of experience playing a villain, so he was an obvious choice for the campaign. In the commercial, he rides around in his Jaguar, which makes for a great getaway car. The slogan of the commercial is “Good to be Bad.” Hiddleston starred in a number of commercials for this controversial campaign, that was allegedly “encouraging irresponsible driving.”