The Creation of Barbie
No matter how you see it, there are certain things that have had such a profound effect on the world. Just because something has always existed for you in your life and seemed obvious to you, doesn’t mean that it was obvious to everyone else. The best business idea is to find a hole in the market and capitalize on it. That’s what Ruth Handler did with the Barbie doll…
The wife of the co-founder of Mattel toys, Ruth Handler came across a German doll called Bild Lili on a holiday in Europe. Never before had a doll like his been seen in America and Handler got an idea… She created the Barbie doll in the image of this German doll and named it after her daughter, Barbara in 1959. Over 1 billion Barbie dolls have been sold since her creation…