20 Play-by-Play Calls That Became Catchphrases

When the Denver Broncos finally won their first Super Bowl, team owner Pat Bowlen kept his words short and heartfelt. Holding the Lombardi Trophy, he said, “This one’s for John!”: a direct tribute to quarterback John Elway, who had carried the franchise for so many years. It wasn’t a broadcaster’s call, but it quickly became part of NFL lore. To this day, Broncos fans still smile when they hear it.