The ‘bruch’ culture
What to do on a Friday morning? First day of the weekend, after a hard working week, what do the young people do? More and less the same of what all the young people do around the world do. Sleep in and go to see your friends, and Dubai has taken this to the next level; a brunch culture has developed.
So much so that brunch marathons are very common, people often run from brunch with colleagues, to brunch with friends to brunch with the family. We can only assume that this could take all day and there would be no dinner at the end of the day for those participating in the marathon, right? Luckily they can rest on Saturdays.