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Phrases from the ’50s That Make No Sense to Anyone Under 40

May 4, 2026 by Lourdes Alvarez

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#15: “Go Ape” — To Lose Control with Excitement

To “go ape” in the past meant to get very excited or enthusiastic. People would use it when responding to a favorite rock-and-roll song or the latest movie star. This phrase summed up the happy chaos of the time, especially as rock music moved into the center of attention. Today, “go ape” can be understood as an offense.

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Filed Under: Lifestyle Tagged With: cheapism, infiniteScroll

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