#13: The Iconic Labatt Streamliner, 1947
Labatt Brewing Company turned necessity into creativity during the prohibition era’s advertising bans. Their solution? The Labatt Streamliner, a unique truck that doubled as a mobile advertisement, ingeniously promoted their beer across Ontario towns without traditional media.
provided by constative.com
To achieve the striking look of the Streamliner, Labatt enlisted the talents of Alexis de Sakhnoffsky, a renowned Russian-born engineer and artist. These eye-catching vehicles became a moving symbol of innovation until their retirement in 1947, leaving a lasting impression on the highways.