#3: Macy’s Holiday Windows
Macy’s started its holiday window tradition in 1874 with porcelain dolls posed in storybook scenes, and New Yorkers quickly treated the windows like a seasonal alarm clock. By 1883, the figures were powered by steam, a significant development at the time. Once the displays went up, 34th Street knew Christmas was near.
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Today, a huge team spends the whole year planning each theme, and the windows still pull in massive crowds.