#17: TRUTH: He Mastered the Kuleshov Effect
TRUTH, BUT NOT HIS INVENTION: Hitchcock frequently demonstrated principles associated with the Kuleshov effect, showing how identical facial expressions can appear to change meaning depending on surrounding shots. In television demonstrations, he used his own neutral expression followed by different images to illustrate how editing directs audience interpretation. Soviet filmmaker Lev Kuleshov had explored the principle decades earlier. Hitchcock’s contribution was making this grammar of montage understandable, entertaining, and central to his suspense filmmaking philosophy.

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