20 Myths and Truths About Alfred Hitchcock

MYTH: Hitchcock was always the same silhouette seen in caricatures. TRUTH: His weight fluctuated throughout adulthood; he dieted, lost weight, and regained it. The familiar rounded profile became useful precisely because it was recognizable. Television transformed a physical characteristic into one of entertainment’s strongest logos: the line-drawn profile, funereal music, and his dry “good evening” introduction made Alfred Hitchcock Presents instantly identifiable. Hitchcock turned his own body into marketing before personal branding had a name.