#21: Pepsi
Pepsi’s investment of millions into their emblem underscores the intense competition within the market. Their choice of red, white, and blue hues not only tapped into American patriotism but also enhanced its appeal during the era it was introduced, particularly during World War II.
provided by constative.com
The logo’s design, claimed to incorporate concepts ranging from Pythagoras to universal expansion, whether true or part of marketing strategy, added to its mystique and captivated consumers. This strategic approach solidified Pepsi’s position in the market and contributed to its enduring appeal and recognition among consumers worldwide.